Antheia Fit
I designed Antheia’s logo, brand identity and brand guidelines. Moreover, I designed the design assets they needed and the product line “Aesbody”.
My Role
Product Designer
Timeline
2023 (3 months)
Tools
Figma, Adobe Illustrator
Client
Project Type
Freelance
Introduction
BRAND
What is Anthis Fit?
Antheia Fit is a Dutch activewear brand that empowers women of all shapes, sizes, and fitness levels to embrace their personal health journey with confidence and support.
BRANDING
I developed the branding for the company, including designing the logo, brand guidelines, mission statement, and philosophy. I crafted the brand identity and visual elements, such as the colour palette, typography, and product styling.
PRODUCT DESIGN
I designed products including leggings sets for the AesBody line, hoodies, socks, neck labels and hang tags. Additionally, I contributed to selecting and testing product styles and colours, ensuring they aligned with the updated brand values.
