Picnic
This project simplifies Picnic’s onboarding process by adding an English option, guest mode, and email verification. It ensures a quick, inclusive, and user-friendly start for everyone.
Project Type
Solo Project
My Role
UI/UX Designer
Timeline
2024 (1 day)
Introduction
BACKGROUND
Convenient Sign-Up with Remote Verification
In Korea, food delivery and grocery services are highly advanced, offering well-structured systems that provide seamless and convenient user experiences. I frequently used to use mobile apps for grocery shopping. As I live in the Netherlands, I’ve been observing apps like Albert Heijn, Jumbo, and Picnic.
Albert Heijn’s recent update, introducing an English option, stood out as a step forward in accessibility. By comparison, I noticed opportunities for improvement in Jumbo and Picnic. While I appreciated Picnic’s charming illustrations and visual assets, its onboarding process lacked inclusivity and efficiency, making it my choice for this redesign project.
OVERVIEW
Improving the Onboarding Flow for the Picnic App
Objective: Redesign the onboarding flow to ensure users can create an account easily and intuitively, catering to both Dutch and international audiences.
Scope: Focus on the “Create Account” process during the onboarding experience.
Target Audience: Dutch users, international students, and expats living in the Netherlands.
If you can’t see the image clearly, click this link to the file
