Picnic
A one-day redesign of Picnic’s create-account flow with English support, guest mode, and email verification.
- Role
- UI/UX Designer
- Timeline
- 2024 · 1 day
- Tools
- Figma
Introduction
This project simplifies Picnic’s onboarding process by adding an English option, guest mode, and email verification. It ensures a quick, inclusive, and user-friendly start for everyone.
Project
- Type: Solo project
- Role: UI/UX Designer
- Timeline: 2024 (1 day)
Background
Convenient sign-up with remote verification
In Korea, food delivery and grocery services are highly advanced, offering well-structured systems that provide seamless and convenient user experiences. I frequently used to use mobile apps for grocery shopping. As I live in the Netherlands, I’ve been observing apps like Albert Heijn, Jumbo, and Picnic.
Albert Heijn’s recent update, introducing an English option, stood out as a step forward in accessibility. By comparison, I noticed opportunities for improvement in Jumbo and Picnic. While I appreciated Picnic’s charming illustrations and visual assets, its onboarding process lacked inclusivity and efficiency, making it my choice for this redesign project.
Overview
Improving the onboarding flow
Objective: Redesign the onboarding flow to ensure users can create an account easily and intuitively, catering to both Dutch and international audiences.
Scope: Focus on the “Create Account” process during the onboarding experience.
Target audience: Dutch users, international students, and expats living in the Netherlands.
Before & after
Side-by-side comparison of the current create-account flow and the redesigned onboarding with clearer language options, guest access, and verification.
Full flow
If the screens feel small here, open the FigJam board for a closer look at the full before-and-after onboarding map.